27 May 2022
UsernamePassword

Remember Me? | Join | Recover
Click here to sign in via social networking

Imugi - EP Review: It's OK To Be A Lil Alien

05 Apr 2022 // A review by Cathy Elizabeth

Auckland-based Imugi is comprised of beatmaker/producer Carl Ruwhiu and songwriter/vocalist Yery Cho. With regular releases since 2017 and some big shows and festivals under their belt, Carl and Yery have carved out a space for themselves in the New Zealand music scene, and don’t look to be going anywhere anytime soon. Except maybe from strength to strength!

Ruwhiu and Cho boldly open the EP covering kiwi artist @Peace Where I Come From, and how cool is that? And it’s an incredibly well-done cover. They have created a deliciously spacey and fruity dream-pop version of an already great track. Floaty, smooth, and heavily tremolo’ed synth in the intro makes the whole song wobble and shimmer like a mirage. It’s super nice with the female vocal, and they have definitely added value to the track with the extra echo lines, melody adaptations, and the addition of a rap. They also have one of the choruses as where ‘we’ come from, which adds a whole extra layer of depth of meaning to the song, bringing in a community/unity togetherness feeling. Well done on this Imugi, I personally think you have improved on the original by putting your own flavour and personal touches on it. I like it a lot!

Bittersweet Feat. PollyHill is also cleverly done, with the more gritty verses sweetened by the pop-happy chorus. It literally makes the song feel bitter and sweet at the same time. Reminiscing lost love and how we deal with the healing process, while still treasuring those memories, is certainly a bittersweet process. Nice little dash of perfectly-placed harmony in the chorus, which shows these guys just have such a great understanding of good production on a track. It’s no wonder they have been so successful from the get-go.

Which leads to the final track on the EP, TTYL, which is a lil skippity RnB feeling groove. The modulated synth wobble creates such a funky vibe in the chorus. If you had this on in your headphones walking down the street, it would add instant swag to your step. This track has already had over ten thousand plays on Spotify since the EP was released on 17th March, so it has obviously been well received.

TTYL closes out with a fun and clever little phone conversation between some kind of cosmic telemarketer and someone, perhaps Ruwhiu? I tell you what, it is so refreshing to hear a kiwi accent on the track!! One of my pet peeves is how very Americanised a lot of kiwi artists seem to sound. I get it, it seems the natural accent to sing and rap in, but I’m just glad Imugi kept it real in this instance. Big ups on that!

What can I say, the production is slick on this whole EP. It’s very polished and professional, and the songs are cute and cool. And we would expect nothing less from this now well-seasoned synth-pop duo, who are clearly really hitting their stride in 2022. Let’s hope this is an exciting year and lots of opportunities open up for acts like this in New Zealand this year.

Rating: ( 5 / 5 )
 

About Imugi

Imugi are the silky electronic duo that released their first EP titled Vacasian in 2017, a trip through the diasporic-Asian-girl-psyche and the healing it takes to go from self-consciousness to self-awareness. Dragonfruit furthers that narrative.

With roots in South Korea and Aotearoa (New Zealand), Imugi explores the multi-faceted, wholesome identities and complex issues that migrant women of colour face, through a mix of styles ranging from R&B, synth-pop, funk and spoken word.

The poppin’ duo have played many acclaimed shows from St. Jerome’s Laneway Festival New Zealand 2019, Rhythm & Vines Festival 2019/2020, Red Bull Music Presents. International support includes - Confidence man, Cosmo’s Midnight.

Visit the muzic.net.nz Profile for Imugi

Releases

It's OK To Be A Lil Alien
Year: 2022
Type: EP
Dragonfruit
Year: 2020
Type: Album
Vacasian
Year: 2017
Type: EP

Other Reviews By Cathy Elizabeth

Skank Bandit - Single Review: Suck On That
25 May 2022 // by Cathy Elizabeth
Taranaki band Skank Bandit are excited to be releasing new music once again, in the wake of all the Covid lockdowns, hold-ups, and disruption to the music scene. As soon as they were able to jam together in person, this track was the first song they wrote.
Read More...
Taiotims - Single Review: All For You
28 Apr 2022 // by Cathy Elizabeth
This charming track from Mataio Timaloa AKA Taiotims really put a smile on the dial today. With simple uncluttered beats and a nostalgic feel, backing close, intimate vocals that have been recorded in such a way as to capture that up-close-and-personal vibe, and the subject matter “A love letter to my significant other half” is so lovely to hear in Hip-Hop, or any style of music really, what’s not to love about it?
Read More...
Michele Ducray - Single/Video Review: Manifesto
06 Apr 2022 // by Cathy Elizabeth
Christchurch-based pop artist Michele Ducray releases her sophomore single Manifesto, complete with slick video clip produced by Shae Sterling, courtesy of NZ On Air. This dark and intriguing track opens in a foreboding room, filled with polaroid pictures hung on strings, and a somewhat disturbed-seeming character sitting on a step, alone.
Read More...
TUi MAMAKi - EP Review: A L'Aube
11 Feb 2022 // by Cathy Elizabeth
What an absolute pleasure to dip my toes into the cool water beneath the pier with TUi MAMAKi, and listen to her beautifully immersive EP A L’Aube. The title track is described by TUi MAMAKi as “inspired by a dream in which I met my animus : we sat together on a pier and, feeling no need to speak, played music til dawn.
Read More...
Wubchaser - EP Review: Signal to Noise
29 Dec 2021 // by Cathy Elizabeth
Wubchaser is the electronic music project of Auckland-based sound engineer and producer Luke Finlay of Primal Mastering. Hailing from the alternative music scene and having previously played in metal bands, Finlay has more recently been doing live sound at big events such as RnV, Shipwrecked, Aum, and Splore.
Read More...
Fragile Colours - Album Review: Dancing With The Shadows (In Plato's Cave)
14 Dec 2021 // by Cathy Elizabeth
Studio project Fragile Colours released their second album Dancing With The Shadows (In Plato’s Cave) in June 2021, this time featuring Kamaea Harry on vocals. Nine out of the 10 tracks on the album were penned by Tim Julian specifically with Kamaea’s voice in mind after she sang most of the backing vocals on the previous album Southern Utopia.
Read More...
Fathom - Single Review: Mother Star
26 Nov 2021 // by Cathy Elizabeth
Mother Star is the debut single that introduces Fathom, solo project of Auckland-based Nancy Howie, to the world, with an extravagant and emphatic throwing back of the curtains, and a celebratory sense of letting the sun shine in. I suspect the incredibly creative and resourceful Howie has single-handedly ushered in the Age of Aquarius with this wholesome and uplifting alt-folk anthem.
Read More...
Cloudy - Single Review: Worth It
25 Nov 2021 // by Cathy Elizabeth
Kiwi-Austrian artist Cloudy’s new single Worth It ushers in a new sound and a new era for the Auckland-based singer/songwriter. Now accompanied by a full band, the vibe and the energy of the material has been lifted, and this has opened up exciting new songwriting territory for Claudia Paine and her upcoming EP.
Read More...
View All Articles By Cathy Elizabeth

NZ Top 10 Singles

  • FIRST CLASS
    Jack Harlow
  • N95
    Kendrick Lamar
  • AS IT WAS
    Harry Styles
  • ABOUT DAMN TIME
    Lizzo
  • GO (GODDARD. REMIX)
    Cat Burns
  • DIE HARD
    Kendrick Lamar feat. Blxst And Amanda Reifer
  • UNITED IN GRIEF
    Kendrick Lamar
  • FATHER TIME
    Kendrick Lamar feat. Sampha
  • COLD HEART (PNAU REMIX)
    Elton John And Dua Lipa
  • HEAT WAVES
    Glass Animals
View the Full NZ Top 40...
muzic.net.nz Logo
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report a ProblemReport A Problem