23 May 2024
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Sofia Machray

Bio

Described by pop-culture magazine Sniffers as ‘captivating', Sofia Machray is an independent dream-rock singer-songwriter from the heart of the mountains in Arrowtown, New Zealand. Stretching out over moody rockers and soft-burning hooks Sofia delved into the realm of indie music from a young age as a self-taught guitarist from 6 years old. Drawing on timeless concepts and the vast landscapes that raised, she began to cultivate and express herself through the medium of songwriting. In 2018 she made the move to Wellington to study music at Massey University where she met her 4-piece support band.

Becoming a strong forerunner in New Zealand’s independent scene, Machray was quick to win the hearts of music lovers close to home and abroad. Touring Aotearoa off the back of her debut single Handstands in 2020, the song went on to chart number 1 on various independent radio stations and led to her sharing stages with indie icons such as Palace, Wax Mustang, Dolphin Friendly, Ha The Unclear, and Racing.

2023 saw the release of Machray's dreamy debut record Language Of Flowers which attracted solid attention and support from both international/local media earning its spot on the Student Radio Network chats with multiple tracks such as Petals In The Rain, Foundations, and Crumbs climbing to number 1.

As a self-managed artist Sofia works hard to create positive change within Aotearoa's wider music community and has quickly become a respectable figure in the field, co-founding event booking agent Peach Promotions in 2020. With an aim to create safe environments with equal opportunity for all creatives involved in the music industry, Peach Promotions has gone on to empower up-and-coming artists to take charge by providing them with resources and a platform to do so.

Sofia Machray is solidifying herself as a tactful, femme-led outfit at the forefront of New Zealand’s alternative indie scene and is certainly one to watch.

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  • Wellington


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