Music News - Introducing Kiwi music’s bright sparks
20 June 2016 - 0 Comments
As New Zealand music makers
- from artists, producers, managers and promoters - continue to make their mark
in all corners of the globe, the industry’s future movers and shakers are
gearing up to graduate from a ground-breaking 15-week youth project.
The IGNITE programmelaunched in March 2016 with the aim of engaging and involving young
Aucklanders, aged 15 to 18, in the music business. IGNITE has been made
possible with support from the Ministry of Youth Development, MAINZ and NZ
Music Commission.
The 10 participantscome from a wide range of backgrounds (see below for profiles on three of the
participants) and have been mentored by some of the most successful operators
in Kiwi music, including Lorraine
Barry, Teresa
Patterson and Wairere
Iti, who were all sponsored by the NZ Music Managers Forum
(MMF).
A number of other high profile industry leaders also ran free public seminars
in event management and marketing and publicity.
The participants have designed, developed and delivered a wide range of
music-based events, from a Music
Therapy New Zealand fundraiser, featuring jazz band Terracotta
Cat, to a 5 Seconds of
Summer fan party, and the all-ages Millennials gig, which
included Brendon Thomas & the Vibes and Yukon Era on the line-up.
“There are so many great initiatives, such as The Rockquest and Play It
Strange, which foster musicianship and songwriting. But I felt like there was a
need for a programme to help develop people who work behind the scenes and to
support the great artistry that exists in New Zealand,” says IGNITE founder
Savina Kim.
“I wanted to help young people discover the various areas and careers that
exist in the music and events industry. Throughout this process, young people
would also create performance opportunities for young and emerging artists, all
the while producing events which are for all ages, rather than R18 events.”
Savina says she’s been overwhelmed with the success of IGNITE in its first
year. “Four years ago, it was just an idea in my head and it’s been amazing to
see it all happen. I’m so fortunate to have had the most passionate and driven
young people take part.
“Everyone has learnt a lot of new skills but the thing that sticks out for me
is seeing the participants’ confidence and self-esteem levels grow and also the
friendships that have developed. Some of the participants also really impressed
their mentors and have been offered work opportunities, which is what the
programme is all about!”
Now 15 weeks of blood, sweat and toil culminates with a graduation ceremony on Thursday, June 23 at MAINZ,
where each participant will give a presentation on their learnings from the
programme and their event. One deserving teen will ALSO be awarded the IGNITE Scholarship to
study Diploma in Music and Event Management at MAINZ in 2017.
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