Music News - Ōtautahi-based RnB artist CH!EF unveils infectious new single + video ‘Love You Like I Should’
15 March 2024 - 0 Comments
Fijian-born, Ōtautahi-based RnB artist CH!EF (Ratu Cokanasiga) has today released his feel-good new single Love You Like I Should.
Following 2023 singles It's You (Spotify ‘Island Time’ Playlist) and Until We Meet Again (NZ Hot Single Chart), CH!EF is continuing to build a discography surrounding his unique and soulful RnB sound, with Pasifika Reggae influences. Still in the early phases of what is set to be a long and successful career, he is already making waves across Australia and Aotearoa (CADA, Niu FM).
Love You Like I Should features upbeat instrumentation, paired with CH!EF’s stunning vocals and heartfelt lyrics - which speak to true love prevailing in the face of adversity. “It’s about taking a chance on love under the worst of circumstances,” explains CH!EF.
Made with the support of NZ On Air, the single was co-written and produced by friend and mentor Vince Harder (Stan Walker, P-Money, Scribe, PopStars), at the local legend’s home studio in Tāmaki Makaurau. Speaking to the creative process, CH!EF says, “Vince just radiates a creative energy that's contagious, it's such a driving factor in my writing sessions.”
No stranger to working with such accomplished musicians and producers, he's previously worked as a backing vocalist with Vince Harder, Stan Walker and Marley Sola.
Also released today is a music video filmed and directed by Ethan Harris from Lucent Films in CH!EF’s hometown of Ōtautahi. “We wanted to revisit old school comedy-romance style videos, while keeping the message relevant for listeners,” says CH!EF. The video portrays an adorable narrative of new love, with a sense of humour that complements the bouncy track.
With fresh music in the works and more soulful sounds to be expected soon, CH!EF is already establishing himself as a force to be reckoned with in the Aotearoa RnB scene!
Photo Credit: Harder Music Group Ltd
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