09 November 2012 - 0 Comments

Jason Beaumont from Auckland makes world history in show business. He is the first person ever to sign a franchising deal with a famous No.1 pop band.

It's the first time an internationally known pop band has cloned itself.

The band can now be seen performing on the same night in two different continents and with two different line-ups. Franchising has existed for over a century but the approach has never been used by the persona focused artist industry – until now.

It is pan-European act Rednex (Cotton Eye Joe) which has launched a duplicate with a license to perform in both New Zealand and Australia.

The franchising deal was sealed by RadioLIVE DJ Jason Beaumont from Auckland

To kick-start this event Rednex has released a new single and video. The flowumentary style video sparked a lot of media attention during the recording, with Hungarian tabloid Blikk reporting Rednex “Street-partying with some opaque locals in the ghetto of Budapest”. The video features the original Rednex line-up but will be promoted in Australia and New Zealand by the new franchise group. The video can be viewed here – http://youtu.be/Sh5VubuTxVw

Links to European media covering this news:

http://www.svt.se/kultur/musik/affarsmodell-rednex-pa-franchise

http://www.nrk.no/kultur-og-underholdning/1.8388399

http://franchising.hu/cikk/250/vilag-elso-franchise-zenekara/

http://www.mi2n.com/press.php3?press_nb=158988

http://rednex.info/pressrelease/PressRelease2012-11-05RednexStartsFranchising.pdf

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