Music News - Papercity Deliver Self-Directed Video for Hot New Single, 'Feel'
17 April 2020 - 0 Comments
Hard-edged, Kiwi pop trio Papercity follow the release of their hot new single Feel with a slick new video, directed by vocalist and guitarist, Alex Hargreaves.
Bottling the intensity of the single, and it’s triumphant message to hold tight through the toughest of times, the video is the second self-directed clip for the three-piece, which began in 2019 with the expertly crafted video for their debut single, Plastic.
Dark, fast-paced and popping with bursts of saturated colour, the video juxtaposes the confinements of a house ready for demolition against a backdrop of a car ride to freedom. The video was filmed in slow motion but performed at twice the speed, enabling the switch between dreamlike and fast-paced effects – keeping in step with those feelings of operating at slow motion through emotionally challenging times.Alex explains;
“We filmed it at a house that was being demolished. I really loved that the house looked like a normal home except really run down and without any of the things in it that make it a home. I think that really relates to the song - that feeling of emptiness.”
Shot and edited by Piotr Kwasnik, and produced by Caitlin Shinnik, the night shoot posed a few initial challenges;
“We shot at an isolated spot in the middle of the night which made us all really nervous – we had location approval, but we were hyper-aware that anyone could just show up. It added nicely to the tension. There’s also a part where I had to run towards the camera in the darkness and I legitimately couldn’t see anything except the light on our cameraman’s camera. The ground was super uneven and I just had to trust Piotr and run (and hope that I wasn’t going to impale myself in the process).”
Feel brings together relatable lyrics, a punk attitude, and dose of guitar-based aggression all woven together with a pop-laden hook. Expect more singles from Papercity in 2020.
Feel is out now through all digital outlets.
Follow Papercity:
Most Viewed Artists
Latest Galleries
NZ Top 10 Singles
- FORTNIGHT
Taylor Swift feat. Post Malone - TOO SWEET
Hozier - DOWN BAD
Taylor Swift - THE TORTURED POETS DEPARTMENT
Taylor Swift - SO LONG, LONDON
Taylor Swift - I CAN DO IT WITH A BROKEN HEART
Taylor Swift - MY BOY ONLY BREAKS HIS FAVORITE TOYS
Taylor Swift - BUT DADDY I LOVE HIM
Taylor Swift - FLORIDA!!!
Taylor Swift feat. Florence And The Machine - WHO'S AFRAID OF LITTLE OLD ME?
Taylor Swift
More Content on muzic.net.nz
Google Site Search
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report A Problem
There are currently no comments for this article. Please log in to add new comments.