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Music News - Eventbrite Powers the Independents With Next-Generation Music Solution

Eventbrite Powers the Independents With Next-Generation Music Solution

09 November 2018 - 0 Comments

Eventbrite (NYSE: EB), a global ticketing and event technology platform, today announced Eventbrite Music, the company’s new solution created specifically for independent music venues, promoters, and festivals to power their ticketing, streamline their business operations, and distribute their tickets to a massive audience.

Built atop the Eventbrite platform, Eventbrite Music brings together the world-class expertise and functionality of multiple platforms following the acquisitions of Ticketfly and ticketscript last year. The new solution which is live today in New Zealand, Australia and North America, leverages the strength and reliability of a platform that powered 3 million events around the world in 2017 while delivering specifically upon the nuanced needs of live music venues and promoters. Eventbrite Music is backed by a dedicated team of the industry’s top music experts, who together with promoters, festivals, and more than 1,000 venues, make up a tight-knit independent live music community.

“Since Eventbrite launched in New Zealand in 2017, our presence on the local independent music scene has continued to grow. Independent venues, promoters and festivals love using Eventbrite for its reliability, ease of use, and powerful partnerships with discovery platforms like Facebook and Instagram,” said Chris McDonnell, Head of Music Partnerships for Eventbrite Australia and New Zealand.

“The launch of Eventbrite Music takes everything that’s great about the Eventbrite platform and elevates it to the next level. Tailored to the nuanced needs of the independent music industry, Eventbrite Music features enhanced functionality and mobile-first technology, empowering our music partners to grow their businesses, pack out their shows and deliver an experience for artists and fans that’s second to none.”

Purpose-built for music venues, promoters and festivals, the benefits of Eventbrite Music include:

● Enhanced marketing and distribution capabilities: Eventbrite Music connects promoters with more fans and grows their live audience through strategic partnerships with more than 50 distribution partner sites, including Spotify and Songkick.

● Better checkout experience: Every ticket sale counts and Eventbrite’s technology flexes to ensure that every online ticket purchase, whether it’s on mobile or desktop, is as seamless as possible. Eventbrite Music enables venues to either embed a checkout into their website, or take advantage of the easy two-step purchase flow within rich music discovery environments like Facebook, Instagram, and Bandsintown.

● Mobile-first technology, across the board: The entire Eventbrite Music solution is built for mobile, including easy access to real-time show data, highly customisable reserved seating functionality with mobile-optimised purchase flow for fans, and the Eventbrite Organiser app that turns every smartphone into a mobile box office.

● The best team in the business: Created for promoters by promoters, Eventbrite Music is supported by a music-obsessed team of industry vets in addition to a more than 300-person tech team that is continuously innovating to ensure the success of clients around the world.

Nicholas Jones, Director of Cult Leader and operator of Australian venues Cherry Bar and Yah Yah’s, says he relies on Eventbrite Music not just to deliver ticketing — but as a complete solution offering the right tools and data to help grow his business and pack out his venues, night after night.

“Prior to using Eventbrite Music, our venue managers used to manually type up tally sheets and translate paper reports into revenue. But pieces of paper have a high degree of error, and they don’t provide information outside whether or not a person showed up,” said Jones.

“With Eventbrite Music, we can pool all our data in one place. It’s removed the manual process and created efficiencies across every aspect of our business. And on top of that, the seamless integration with Facebook has helped boost our pre-sales by up to 30 per cent. That’s money in the bank for our venues. It’s been a game-changer.”

To learn more about Eventbrite Music, visit https://www.eventbrite.com/l/music/.

About Eventbrite

Eventbrite is a global ticketing and event technology platform that provides creators of all shapes and sizes with tools and resources to seamlessly plan, promote, and produce live experiences around the world. Eventbrite’s powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. Eventbrite was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world. Learn more at www.eventbrite.com.au.


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