Music News - D.I.Y - The growing trend in New Zealand Hip-Hop
10 September 2018 - 0 Comments
With the increasing affordability and accessibility of powerful technology and a growing wealth of free information. Do it your-selfers are changing the face of New Zealand Hip-Hop.
Long gone are the days when a musician had to solely rely on funding grants to make a 10k music video. These days you can look 10k for $200 and doing it yourself requires a YouTube instructional video a camera and some software programmes.
Spearheading this movement is up and coming independent Hip-Hop artist JCK who has grown alongside the last 10 years of technological transformation in music and editing software. His mancave studio Mac these days has enough power to create an empire of art and that's exactly what it's done.
With over 30 self-made music videos to his name JCK has dropped his 5th completely self-produced full-length album called Input/Output. The latest single Superstars sports a very slick animated music video, made for free, by the artist.
"There's been a chain reaction in the New Zealand Hip-Hop community and it's "Dope."
To help give a platform to this abundance of amazing musical talent JCK set up an animated music show called The Underground Sound Show, again spearheading a new chain reaction within the community with new podcasts popping up almost weekly.
Music for the people directly from the artists themselves is becoming viewable at your leisure in steadily increasing amounts and punters are spoiled for choice.
Of course, for every positive theirs a negative. Facebook sees thousands of Hip-Hop hopefuls every day in New Zealand alone dropping a constant stream of fresh material. There is so much music out there it's easy to not see the forest through the trees.
Podcasts help focus the scope of an infinite sea of material and when it comes to music. No one knows more about it then the musicians who are taking the initiative to make a platform themselves.
The Underground Sound Show most recently hosted the JCK release party for the new album Input/Output. Completely animated with cartoon DJ and dancing girls for effect. Opening up the magnitude of possibilities from this blossoming age of D.I.Y creativity.
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