Music News - MMF Announces direct to fan marketing seminars
30 March 2015 - 1 Comment
Jessie Scoullar is founding director of Wicksteed Works, a London-based agency specialising in direct-to-fan strategy and management for bands, labels and brands. Hosted by the NZ Music Managers Forum, Jessie is presenting seminars in Auckland, Wellington and Christchurch, helping to explain the practice of marketing directly to fans.
The seminars will be divided into two parts: explaining the basics of what direct-to-fan strategy actually is, and how to build those strategies. Each seminar will include a highly interactive workshop, reviewing the theory that underpins the direct-to-fan strategy and how it benefits broader marketing strategies, before approaching campaign planning and how to develop the best platform for each project and artist.
An expert in the field of direct-to-fan marketing, with clients ranging from Paul McCartney, Noel Gallagher and the Eurovision Song Contest, Jessie Scoullar brings with her a wealth of experience earned from speaking about direct-to-fan strategy at conferences including SXSW, The Great Escape, PrimaveraPro, and The Music Conference. She is also guest lecturer at several universities including BIMM and the London Metropolitan University, and in 2014 Jessie wrote the first comprehensive comparison of direct-to-fan marketing and retail services, Direct-to-Fan: Which Platform.
Demystifying Direct-to-Fan with Jessie Scoullar
Monday
13 April - Christchurch – Isaac Theatre Royal 6pm – 8pm
Monday
20 April - Wellington
– Amora Hotel 6pm – 8pm
Tuesday
5 May - Auckland
– Apra Offices 6pm – 8pm
Open to MMF members only.
To RSVP for your place or for more information on the NZ MMF contact [email protected] or visit http://www.mmf.co.nz/
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