Music News - NZ On Air - Latest Music News and Funding Decisions
07 August 2014 - 0 Comments
Refreshed music strategy
Earlier this year we did some work with international online music media consultant, Eveline Van Der Steen (late of Armada Music in The Netherlands). Her brief was to help us integrate online thinking across all our music funding and promotions work and give us an improved understanding of international trends.
As a result, we have updated our music strategy.
Some things haven’t changed. Our current strategic priority is still to “get more mileage for the music we make” which means, basically, more play across all broadcast media.
However instead of focussing primarily on broadcasters through our promotions work (which has been our historic approach), we will actively take the opportunity to connect with audiences directly- audience response also influences broadcaster decision-makers, of course. Social media is the way to reach the audience.
The refreshed strategy is built on four objectives –
- Finding and funding quality New Zealand music for broadcast, on air and online
- Partnering with key platforms to deliver and promote New Zealand music to audiences, on air and online, and convince those platforms to play more New Zealand music
- Finding and exploiting online opportunities to connect New Zealand music with audiences and maximise exposure
- Collaborating with champions of New Zealand music to increase visibility of New Zealand music and thereby improve engagement, on air and online
Things are constantly changing in the volatile music business. As things stand, radio remains the most efficient way of connecting songs and sizeable audiences (as our research and international studies confirm) but online represents a huge opportunity to get more mileage for the music we make.
Our Music Online
On the subject of online infiltration and exploitation, we have renewed our funding for the New Zealand music channel on the iHeartRadio platform for a second year.
The NZ On Air New Zealand music channel gives us the opportunity to showcase the best New Zealand music to a growing online audience.
NZ On Air Music is also active on Spotify, YouTube, and Soundcloud.
On The Radio
The latest Radioscope report shows New Zealand music content on all radio (commercial stations, students and iwi stations etc) was 17.71% in the week to 20 July.
Nelson duo Broods have the biggest New Zealand song on the radio at the moment with Mother & Father, displacing the Stan Walker and Ginny Blackmore duet, Holding You, which has ruled the roost for a full three months.
Third most-played is Bad Philosophy, the first single from ex-Midnight Youth frontman, Jeremy Redmore’s solo album Clouds Are Alive.
It’s good to see a bit of rock asserting itself on the airplay charts at the moment … with Shihad’s blistering Think You’re So Free at #7 and Hamilton’s finest, Devilskin at #8 with Start A Revolution.
Making More Tracks
We have now completed our third Making Tracks funding year. In the year to 30 June, we took in 1,284 applications and funded 238 projects. We achieved a 58:42 split between mainstream and alternative projects, close to our 60:40 guideline.
In the first round for the new year – the July round – we received 130 applications and funded 24 projects, including debutants like Auckland duo, Ophelia, Jen Turner from Christchurch who is working with Devin Abrams from Shapeshifter, Dunedin singer-songwriter, Ciaran McMeekan and Ash Graham from the Kapiti Coast.
There’s also new material from the iconic TrinityRoots and from those chart-topping metallers, Devilskin, a new pop gem from Jamie McDell and more from the queen of New Zealand country, Tami Neilson.
August decisions are out on 28 August.
Applications are taken online only at Making Tracks.
Making More Mileage
We are now gearing up to do our annual Making Tracks Outcomes review. This is where we quantify the broadcast “mileage” achieved with Making Tracks songs funded in 2013-2014 that have been released to date. We will count the number of spins on radio and music television and the number of streams online. At the same time, we will update tallies for songs funded in the first and second Making Tracks years.
In the last report, as at 31 August last year, Making Tracks-funded songs had picked up 266,199 spins on radio; 55,223 spins on music television; and 29,000,541 streams across YouTube, Vimeo and Spotify.
As at 31 August last year, the #1 most-played song funded in the first Making Tracks year was Kimbra’s Good Intent and the #1 most-played from second year projects was Swim & Sleep (Like A Shark) by Ruban Nielson’s Unknown Mortal Orchestra.
Economic impacts
On 10 July, Recorded Music New Zealand released a report by Price Waterhouse Coopers on the economic contribution of the New Zealand music industry. The report was commissioned by Recorded Music NZ in association with APRA|AMCOS and the NZ Music Commission.
The purpose of the study was to “estimate the contribution of the music industry to the New Zealand economy” and to provide “a snapshot of the industry using data for the 2012 and 2013 calendar years”.
The report concludes that in 2013, the New Zealand music industry “directly contributed $204.7 million to national GDP and after accounting for spill over effects on other industries, the music industry contributed a total of $452.2 million and the equivalent of 4,077 full-time jobs”.
It is interesting that “the biggest contributing music sector ... is the Music Radio Broadcasting sector which accounts for approximately half [49%] of the value added and employment impact of the industry as a whole”. Live is 26%; Retail is 18%; Communication & Public Performance is 7%; and Synchronisation is just under 1%.
The full 43-page report can be found on the new WeCreate website.
Funding Decisions
Music
Making Tracks • Recording and Music Video • $10,000
ATP • Boss'n Up featuring Ill Semantics
Cairo Knife Fight • Rezlord
Drax Project • Real (Wildcard Winner- June)
For Everyone First XV • Song For Everyone
Gareth Thomas • All Eyes In The Room
Grand Rapids • Go On
J Williams • Breathe featuring Brooke Duff
Jason Kerrison • I Don't Care What They Think
Jonathan Bree • Blur
Jonathan Bree • Murder
K.One • Love Don't Live Around Here
Katie Thompson • Leave Your Hat On (Wildcard Winner - May)
Lightning Bells • Make Change
Lightning On Me • Just Too Cool
Little Oceans • Northern Eyes
Luke Thomspon • Keep Rolling On
Maya Payne • Submerge
Mzwetwo • Young Stunna
Princess Chelsea • Is It All Okay?
Racing • Fango (Carnivalize)
Shapeshifter • Beat 25
Shihad • FVEY
Shihad • Song For No One
Strange Babes • Come Back Around
The Impending Adorations • The Best Is Yet To Come
The Sami Sisters • August Song
Weird Together • Arcadia Africa
Making Tracks • Making a Music Video • $6,000
@Peace • Matter
Aldous Harding • Stop Your Tears
Alexander Wildwood • Bad Blood
Bailey Wiley • IXL featuring Raiza Biza
Cydel • I Love You
Decortica • Dihex
Drew • Next Time featuring Sid Diamond
Electric Wire Hustle • Bottom Line
Jesse Sheehan • Meredith
Imagine This • Find A Way
Imagine This • Hits The Fan featuring Thomas Stowers
Janine & The Mixtape • Walk Away
Lisa Crawley • Stranger
Little Moon • Sparklehorse
Marlon Williams • Strange Things
Midnight Gallery • Memory
No • North Star
Opiuo • Quack Fat
Orchestra Of Spheres • 2,000,000 Years
Sid Diamond • Show Me The Paper
Sola Rosa • Both Of Us
Sorceress • Treat The Feel
Supermodel • Candy Rose
Team Dynamite • Coconut Lime featuring Che Fu
The Heart Of Katherine • Out Of Sight Out Of Mind
The Naked & Famous • What We Want
Thanks to www.nzonair.govt.nz for this story.
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