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Music News - The Frontier Touring Company celebrates 30 years of live music

15 February 2010 - 0 Comments

Leading Australasian concert promoter The Frontier Touring Company is set to celebrate its 30th year in the live music business this year, with the company also anticipating its 500th tour in the first half of 2010.

1980 saw Frontier promote its first live concerts, UK Squeeze and up and coming stars The Police. The Police were to become the first of many career acts for the company, with the band touring with Frontier three times before disbanding in Melbourne in 1984 and returning for a fourth time for the 2008 reunion tour. As a solo artist Sting has toured with Frontier six times to date.

In the thirty years The Frontier Touring Company has been in business, countless artists have chosen to repeatedly tour with Frontier down under, in many cases starting out in intimate capacity venues and developing through to arenas and stadium venues.

Managing Director of The Frontier Touring Company Michael Gudinski said the company made a decision in its early years to always go the extra distance with its tours and the strong and loyal relationships that have developed with the many artists, managers and agents has been demonstrated by artists choosing to return to tour with Frontier again and again over the years.

“In this business loyalty isn’t always a given but we’ve worked hard to set ourselves above the rest as far as the service we provide. We don’t just take a tour out on the road when an artist and their touring party come to Australia and New Zealand; we like to think we’re taking good friends out on tour.

“I’m very proud of the position that the company is in now. We’ve stayed true to our values over the past three decades and I think that our position today as the leading concert promoter in Australia and New Zealand proves we’re doing something right. In the end passion wins through and we’re definitely passionate about our music here at Frontier!”

More often than not ranked the #1 promoter in Australasia, The Frontier Touring Company has toured the who’s who of live music in its thirty years. In 2010 the company has already toured Them Crooked Vultures and is set to tour Lupe Fiasco, Amanda Palmer, Tom Jones, Diana Krall, Madeleine Peyroux, Melody Gardot, The Used, Cobra Starship, The Dead Weather, La Roux, Matisyahu and The Fray.

Thanks to www.frontiertouring.co.nz for this story.

Next: Festival back with a (tuneful) bang

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