12 October 2020 - 0 Comments

Live Nation, the world’s leading live entertainment company, in partnership with Vodafone New Zealand, has today announced the expansion of its global artist discovery platform to the Southern Hemisphere with ONES TO WATCH New Zealand.

Ones To Watch New Zealand is set to be the number one destination for Kiwi music fans to discover their new favourite artists. Twelve hand-picked new local artists will join the platform over the course of one year, with an online site featuring profiles, dedicated editorials, video content and playlists, all carefully curated by Live Nation’s New Zealand team and updated regularly. The artists will also perform at exclusive showcase events, with the first one taking place on Wednesday 21st October in Auckland.

Music lovers will be given exclusive access to follow the unfolding careers of New Zealand’s next wave of up-and-coming local artists, bands, musicians and producers through the online platform. In addition, each artist will have the opportunity to perform live at the quarterly Ones To Watch showcase event aimed at getting the artists in front of key industry professionals and performing to a live audience.

Ones To Watch launched in the United States in 2017 and is deemed a success with an impressive list of now household names launching their career through the platform such as Halsey and Dua Lipa.

Vodafone NZ Consumer Director Carolyn Luey says “Vodafone has a long history of supporting our local music talent and we are thrilled to be continuing this legacy by bringing Ones To Watch to New Zealand, alongside Live Nation.

“The music industry has been hit hard this year with the cancellation of so many concerts and gigs. Our hope is that Ones To Watch will be a boost to the industry by not only fostering the awesome talent we have domestically, but also giving Kiwis the opportunity to fall in love with budding local artists, adding to the rich musical diversity we enjoy in Aotearoa.”

With Mark Kneebone, Managing Director of Live Nation New Zealand adding, “Through Ones To Watch, Live Nation and Vodafone are committed to developing local emerging artists, not only by exposing them to new audiences but providing platforms for professional development.”

After launching an exclusive long-term partnership in 2019, Live Nation Australasia and Vodafone New Zealand have provided Vodafone customers access to Live Nation’s entertainment portfolio including music, family and comedy tours and festivals across the country. The strategic multi-year partnership is committed to bringing the best live experiences to New Zealand and the best New Zealand artists to the world. The unique emerging talent platform of Ones To Watch builds on this strong partnership and a mutual dedication to support grassroots initiatives.

As well as access to the online platform, Vodafone customers will be given the chance to win tickets to the Ones To Watch invitation-only quarterly showcase events. More info and competition details available at: vodafonerewards.co.nz.

The message is simple – we find, you listen.

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