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New Zealand Music Community

muzic.net.nz Admin

Joined: 17/07/02
Posts: 5545
Location: Manawatu
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FYI: Getting Airplay on NZ Radio
Posted: Mon Jul 2, 2018 4:25 pm
NZ is lucky to have more radio stations per capita than anywhere else in the world.

It's a big challenge to get your music played on radio, but it can expose your music to many more sets of ears around the country. Make sure when you have a great song that could be a good radio single that you are organised and have a plan.

These tips come from a variety of radio programmers and NZ On Air experience with pitching to radio. They're intended to help you approach radio stations with your single for airplay consideration.

1) Research - listen to the stations. Will your music fit in with their programming? If so, where?

2) Have a Plan - If your song is on streaming platforms, then you should send it to radio (or you can send it to radio before it's released online).

3) Email all the stations that you think the song is suitable for at the same time (but make sure it's a separate email to each target station).

In your email:

- Use the subject line: NZ Artist (insert your artist/band name here). The more information you can supply in the subject line, the better (e.g. song name, release date etc.) Programmers get sent a LOT of music and this will help them to prioritise.

- Be personal - introduce yourself and make sure you include your contact details (including a phone number). Let them know where you are from and whether you have any connections to other artists/bands. Context can help.

- Send a link to play/see/hear your single via Soundcloud, Dropbox, Bandcamp, YouTube etc. If the station likes the song and want to broadcast it, then they can have the opportunity to download it.

- Ensure you also include a link to download a broadcast-quality version of your track (preferably .wav). The file needs to be named and tagged correctly.

- It's a good idea to include a list of 'focus songs' - singles you are releasing and ideal timeframes you would like them to be played.

- Attach a one-page (maximum) info sheet with an outline of the release plan, highlights from past releases, other useful information and links to your social media pages and websites.

- DON'T sent large files.

- Follow up. You won't always hear back from every radio station you approach, but it can pay to politely follow up a week or so after your initial approach just as a reminder.

- Don't forget to email NZ On Air to also let them know that your song is out and has been sent to radio stations.

Good luck!

More information can be found here.

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