18 October 2019 - 0 Comments

Auckland-based solo artist and multi-instrumentalist Ashley Alexander presents a testament to following your own path with the brand new video for Nicotine, which releases today.

A soul-drenched R&B earworm that pays homage to the sound of the 2000’s, Nicotine is a loved-up celebration of the person you are behind closed doors when nobody is around. It’s about resetting your compass through a renewed sense of self-worth and reconnecting to your feelings of self-belief. The video treads the same path, and follows the lead character on a journey to self-acceptance and reinvention through the power of performance.

Ashley elaborates on the concept; “I wanted to convey a part of my life that rings true to a lot of us. We have dreams and aspirations and for one reason or another we can get lost, convinced that we have to settle for what’s expected of us instead of unleashing our own identity. Some of us feel we are viewed very differently to how we want to be seen. But sometimes, if you’re lucky, a person comes along and treats you as you perceive yourself. In the video, it was important for us to tell that narrative. It’s about giving yourself permission and celebrating it!”

Nicotine, the infectious sophomore single from Ashley Alexander was released in June 2019 to instant acclaim and inclusion in major Spotify playlists including New Music Friday, Just Chill, Unwind, Low Key Weekend and Chill AF in Australasia and Fresh Finds and Fresh Finds Poptronix in the USA. The single made its debut in the NZ Top 40 Hot Single chart at #8.

The video release of Nicotine punctuates the start of a prolific six months for Ashley with Lunar Phase, Ashley Alexander’s third single set to launch mid-November. Expect live dates, and another single release before the Staring At The Sun Too Long EP release in February 2020.

Nicotine is now through Spotify, Apple Music and iTunes.

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