30 May 2013 - 0 Comments

Sparked by a noble cause and a passion for change, 12 of New Zealand’s premier reggae artists have joined forces in the fight against child abuse in New Zealand. Together they form the Aotearoa Reggae All-Stars and are collaborating on a remake of the Herbs’ classic, Sensitive to a Smile.

The stellar line-up includes, Che Fu, Katchafire, Tomorrow People, Sons of Zion, 1814, Ria Hall, House of Shem, Three Houses Down, Chad Chambers, NRG Rising, Majic and Tasty Brown.

Led by Rio Panapa (Sons of Zion) and Avina Kelekolio (Tomorrow People), the project is focused on raising awareness towards a violence-free family environment. All proceeds from the sale of the single will go to Maori Child Advocacy organisation, Mana Ririki.

Mana Ririki grew out of reaction to the Nia Glassie case in 2007. Its focus is on the prevention of child abuse through communication and positive parenting.

“After hearing about all the child abuse cases in NZ, we wanted to do our bit and use our talents to help reach out and create awareness” says Kelekolio.

Sensitive to a Smile by Aotearoa Reggae All-Stars, will be released by Illegal Musik and distributed by Warner Music New Zealand on Friday June 21.

The track will be serviced to radio on Monday June 17 and will be on sale from Friday June 21 - in conjunction with a one-hour music special on Maori Television at 9.30pm, Friday June 21.

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