25 November 2022 - 0 Comments

Following the release of her story-driven ballad Green, Avya has one more offering for 2022 that’s bold, defiant and undeniably catchy.

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You Don’t Get It is an ode to the turbulent 2021; inspired by the state of the nation after numerous lockdowns and being overloaded with varying information in the media. Written and produced with Joe Faris, the pair explored the narrative of breaking free from other’s expectations, and finding peace amidst the noise of opinions.

“I witnessed intense segregation and division in my world. I could see and feel the strain that the controversy was having on the relationships around me and it was suffocating at best,” Avya explains.

The music video exudes the tracks tone with Avya navigating her way through a crowded household, and finding solace in the audience. Directed by Jackson Doudney, the pair worked together with their wider creative team to produce a visually captivating video that supports the artist's flawlessly-commanding vocals on this track. As the artist's first music video, her beautiful performance on screen shows her as an all round talent with the ability to evoke emotion on multiple fronts.

Made with the support of NZ On Air, You Don’t Get It is out now on all streaming platforms, with the music video premiering at 8pm on YouTube.

Plus, see Avya live at Festival One in January 2023.

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