26 May 2022
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Brown Sugar Factory

Bio

Brown Sugar Factory is the brainchild of Auckland-based DJ and producer Reid Ulberg and singer/songwriter Roberto Jatulan. Combining their Canadian and Filipino backgrounds with a classical education, these innovative and passionate musicians produce a sound that is unique yet immediately catchy. Following their wildly popular debut, Brown Sugar Factory’s second single Watermelancholy released in September and was immediately loved and shared by fans.

Playing live, Brown Sugar Factory have the versatility to switch up their performance and tailor it to the venue and audience. They can play as a duo, energetic and crowd-building, or as a funky five piece, to lift the vibe even further. They can play as a duo, energetic and crowd-building, or as a funky 5 piece, to lift the vibe even further. Combining the energy & experience of eclectic soul singer Phoebe Walsh (Kazia) and bassist/flautist Michael Anderson, (The Vibes) with the funk filled licks of seasoned guitarist Mitchell Goodfellow (Big Tasty). Together, these seasoned and talented musicians complement Brown Sugar Factory perfectly, adding live instrumentation over self-produced tracks with a combination of original songs and clever reworks of classic and modern hits. From soft emotional ballads to house dance parties, Brown Sugar Factory will liven any sized room and leave all ages with a night to remember.

Recently Brown Sugar Factory were invited to play a mainstage slot at sold out AUM festival in Auckland's North Head for a 5,000+ strong crowd.

Band Members:
Reid Ulberg (producer, keyboards, percussion, vocals)
Michael Anderson (bass, flute, vocals)
Mitchell Goodfellow (guitar, vocals)
Roberto Julatan (lead vocals)
Phoebe Walsh (lead vocals)

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Location

  • Auckland


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