5 Oct 2022
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Loveta - Single Review: Drive

09 Sep 2022 // A review by Danica Bryant

Christchurch pop artist Loveta’s new single Drive finds the starlet “dreaming wide awake” of escaping her daily life into exciting new experiences. Polished to perfection and fizzing with dance-pop energy, the track is as radio-ready as anything currently spinning on commercial airwaves.

Drive opens with clean acoustic guitar, which quickly explodes into electronic beats and a dreamy, club-inspired chorus. Loveta’s angelic vocals lead the way, with strong mixing and simple reverb and tone effects that give each line total clarity and power. By the second chorus, subtle new production elements and background melodies have lifted the energy even higher, and by its final loop, a busy, bright synth takes it up towards the heavens.

Lyrically, the track is relatively simple, emphasising imagery of road trips through summer landscapes. As a result of covering one of the most frequently discussed topics in pop music, some lines come across cliché. But it’s hard not to appreciate how these lyrics really do contribute to Drive’s irresistible, making for a catchy, easily singable number. With an EP on the way thanks to NZ On Air’s artist development fund, Loveta’s Drive is well worth a listen, showcasing a strong level of passion and artistic promise.

Rating: ( 4 / 5 )
 

About Loveta

Emerging Kiwi songstress Lauren Marshall combines powerful soul-infused pop vocals with dreamy electronic dance vibes to create a soundscape reminiscent of past-meets-present. Having spent most of her career on stage and in front of the camera in New Zealand and overseas, Lauren has taken her diverse performing arts background and combined it with her passion for songwriting to bring her musical artistry to life. Inspired by the soulful divas of the '60s and 70's, as well as iconic vocalists such as Amy Winehouse, Lana Del Rey, and Yebba, Loveta brings together the greats of disco and funk into the modern electro-pop scene - with sounds to keep you dancing, as well as touch the heart.

Lauren recently made her official debut as Loveta on the ambient synth-heavy ballad Love Won't Run Away by Wulfie, and is set to make her mark on the music world with upcoming releases in 2022. Stay tuned!


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