8 Dec 2022
UsernamePassword

Remember Me? | Join | Recover
Click here to sign in via social networking

Brown Sugar Factory - EP Review: Halina't Sumayaw

27 Apr 2022 // A review by Danica Bryant

Brown Sugar Factory’s latest EP Halina't Sumayaw is an incomparable blend of funk, house, pop and dancehall, boasting the diverse musical backgrounds of producer Reid Ulberg and singer-songwriter Roberto Jatulan.

Opening to silky vocal adlibs and gentle rain, Til Next Saturday pulses under smooth guitar and incredible harmonies. On paper, the song changes so much it should lose its way, but it does quite the opposite, constantly switching up without ever losing its unmistakable energy. Harana Sosa toys with elements of the nostalgic disco pop currently taking over the airwaves, but infuses it with a healthy dose of funky bass. The sweeping chorus melody feels like a breath of fresh air amongst the rest of the song’s inspired, busy instrumentals. When it finds its way to the chanted bridge, it’s impossible not to picture yourself in the heat of a summer festival mosh pit, singing along to the talents of Brown Sugar Factory.

Halina't Sumayaw offers a brief moment of slow vocals at the start of Funkfessions Pt. 1 before tumbling into another incredibly strong dance vibe. Roll It quickly follows, showcasing enthusiastic, often gritty vocals over its relentless beat. Its spoken-word bridge particularly stands out, bringing some of Brown Sugar Factory's clear electricity in a live format to the studio. 

Perhaps the only notable criticism for this collection of songs is that somewhere amongst these third and fourth tracks, there could have been more diversion from the consistent dancefloor pace. Closing track Paraiso does, however, urge listeners to “slow down”, as it pulls attention away from the singing and instead focuses on sultry electric guitar, clean keys and interesting lo-fi effects. 

Across the board, Halina't Sumayaw’s production quality stands with the best. It’s well-mixed, carefully shining a light on every featured instrument, whilst maintaining an ever-danceable groove. It’s clear Brown Sugar Factory have immense knowledge on how to make every element of a song work to their advantage. Moreover, the beautiful purple-hued cover art perfectly represents the EP’s earthly, relaxed aura, summarising the collection well.

Undeniably, Halina't Sumayaw is an inventive, highly polished release, ideal for fans of pop, funk and house all willing to expand their horizons into the crossover genre. Brown Sugar Factory prove themselves a formidable force on the dance circuit with this impressive EP.

Rating: ( 4 / 5 )
 

About Brown Sugar Factory

Brown Sugar Factory is the brainchild of Auckland-based DJ and producer Reid Ulberg and singer/songwriter Roberto Jatulan. Combining their Canadian and Filipino backgrounds with a classical education, these innovative and passionate musicians produce a sound that is unique yet immediately catchy. Following their wildly popular debut, Brown Sugar Factory’s second single Watermelancholy released in September and was immediately loved and shared by fans.

Playing live, Brown Sugar Factory have the versatility to switch up their performance and tailor it to the venue and audience. They can play as a duo, energetic and crowd-building, or as a funky five piece, to lift the vibe even further. They can play as a duo, energetic and crowd-building, or as a funky 5 piece, to lift the vibe even further. Combining the energy & experience of eclectic soul singer Phoebe Walsh (Kazia) and bassist/flautist Michael Anderson, (The Vibes) with the funk filled licks of seasoned guitarist Mitchell Goodfellow (Big Tasty). Together, these seasoned and talented musicians complement Brown Sugar Factory perfectly, adding live instrumentation over self-produced tracks with a combination of original songs and clever reworks of classic and modern hits. From soft emotional ballads to house dance parties, Brown Sugar Factory will liven any sized room and leave all ages with a night to remember.

Recently Brown Sugar Factory were invited to play a mainstage slot at sold out AUM festival in Auckland's North Head for a 5,000+ strong crowd.

Visit the muzic.net.nz Profile for Brown Sugar Factory

Releases

Halina't Sumayaw
Year: 2022
Type: EP

Other Reviews By Danica Bryant

Hannah May - Single Review: Golden
28 Nov 2022 // by Danica Bryant
Hannah May's latest release Golden is a soft and dreamy folk-pop track, encouraging listeners to feel confident and be their own biggest supporter. Bringing to life the sunny sounds inspired by its title, it's a strong effort in her expansive catalogue of singles.
Read More...
Weird Together - Single Review: Find Out
27 Nov 2022 // by Danica Bryant
Weird Together’s latest release Find Out is an eclectic collaboration with Silver Scroll winners Lips. It’s an acidic, bright funk-house number, experimenting simultaneously with the fun and the familiar.
Read More...
Roonie - EP Review: Loveless
25 Nov 2022 // by Danica Bryant
After releasing a series of exciting singles throughout the year, Christchurch indie-pop artist Roonie drops her first ever EP Loveless. Created in collaboration with producer Will Henderson, it’s a bright, self-assured project, exploring how love impacts Roonie’s self-perception.
Read More...
Marianne Leigh - Single Review: Crazy GF
17 Nov 2022 // by Danica Bryant
Auckland performer Marianne Leigh's new track Crazy GF sees her compact the very real human emotions of jealousy and distrust into a compelling, satirical take on female stereotypes. It's catchy, concise, and as the title promises, extremely crazy.
Read More...
Jack Panther - Single Review: Weekend At Bernies
02 Nov 2022 // by Danica Bryant
Fresh off the success of his sophomore EP why don't you come over?, Auckland creative Jack Panther is back with new single Weekend At Bernies, a tight alt-pop release carefully positioned for commercial success.
Read More...
Jaz Paterson - Single Review: Older
21 Oct 2022 // by Danica Bryant
Geraldine-raised, Christchurch-based performer Jaz Paterson’s latest release Older takes a stripped-back approach to her electronic artistry. Soft, smooth and serious, it’s a unique single stepping into new territory for the pop musician.
Read More...
Alba Rose - Single Review: Mountains
16 Oct 2022 // by Danica Bryant
Alba Rose’s new indie-pop track Mountains is indescribable. Bright and dynamic, simple yet full, it’s a song devoted to following through on your feelings and declaring, “I can’t be scared of love”.
Read More...
Crystal - EP Review: Garlic Ice Cream
07 Oct 2022 // by Danica Bryant
Aotearoa artist and producer Crystal delves into the complexities of youth on Garlic Ice Cream. The debut EP takes a heavily electronic approach to the anxieties of stepping into adulthood, empowered by Crystal’s honest songwriting and production skill.
Read More...
View All Articles By Danica Bryant

NZ Top 10 Singles

  • UNHOLY
    Sam Smith And Kim Petras
  • MADE YOU LOOK
    Meghan Trainor
  • ANTI-HERO
    Taylor Swift
  • RICH FLEX
    Drake And 21 Savage
  • UNDER THE INFLUENCE
    Chris Brown
  • I'M GOOD (BLUE)
    David Guetta And Bebe Rexha
  • MISS YOU
    Oliver Tree And Robin Schulz
  • I AIN'T WORRIED
    OneRepublic
  • MESSY IN HEAVEN
    venbee And goddard.
  • CUFF IT
    Beyonce
View the Full NZ Top 40...
muzic.net.nz Logo
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report a ProblemReport A Problem