Love It When You Hate Me
is the latest single from young Auckland singer Max Earnshaw, who has already
received from recognition and radio airplay for his last release, Lonely
Love. What we have this time around is a pop/rock number which is
incredibly infectious and annoyingly catchy. Although it was recorded
with a full band, the way it has been produced is that it is quite possible to
imagine that this was recorded just by Max in the studio, with the drums in particular
sounding quite programmed. But somehow it all gels together and one wonders
what this is like when he plays it live as I can imagine this having a far
greater emphasis on the rock, and less on the pop.
It is a summer single which is fresh and exciting, with his vocals well to the fore, in an early 80’s indie style which is quite reminiscent at times of Blur. There is both picked and jangly guitar, a strong bass, and while I would have preferred for the instrumentation to be richer and more rounded, the fairly flat style does work well in this context. It is only just over three minutes long, but there is a feeling that it has been stretched to reach that length with vocal repetitions, but I can pretty much guarantee I am not the target market and I can imagine this going over very well indeed with a young audience. One to keep an ear out for.
Fresh off the release of his latest single Stay which debuted at #12 on the Hot NZ Singles Chart, Auckland Pop-Rocker Max Earnshaw is an act to watch. He made his radio debut on RNZ, KAOS FM, and Rock stations across the country with his sophomore single Lonely Love. He has made NZ media like The 13th Floor, Muzic.net.nz, and BUZZMUSIC (U.S). His debut video for Temporarily featured an international collaboration with LA based smoke bomb artist – Skeleton of Colour. After successful shows between lockdowns alongside rising NZ artists like ASHY and Geoff Ong, Max is bringing the party to The Wine Cellar this December with the release of his latest summer tune; Love It When You Hate Me!