11 Apr 2021
UsernamePassword

Remember Me? | Join | Recover
Click here to sign in via social networking

Alae - Single/Video Review: Hit Me Where It Hurts

17 Oct 2019 // A review by Corinne Rutherford

Starting out as a two piece in 2016, Alae co-founders Alex Farrell-Davey and Allister Meffan made a big impact on the NZ music industry with their “intimate folk inspired sounds”. Recently adding to the mix are Jayden Lee on drums and bassist Marika Hodgson. The four-piece have just launched a brand new single Hit Me Where It Hurts, which is accompanied by an incredible ground-breaking fabulous music video.

I will tackle the song first, because the video blew my mind with its concept and execution.

The single itself is the brilliant work of a collaborative song writing session at the APRA AMCOS Songhubs initiative in March. What transpired was a soul drenched pop song telling a tale of one sided love. Hit Me Where It Hurts flows like smooth chocolate, showcasing vocalist Alex Farrel-Davey impressive high range. What it also showed me was how well these guys work and sound together as a foursome. The epic music video which ties the whole thing together in a quirky yet cohesive manner captures this group genuinely loving what they do. This is a catchy tune which stuck to my brain like glue. This song is the first to be released from their upcoming EP and shows a big change in direction for the band.

This is also the first single from Alae's partnership with Canadian producer Justin Gray (Anti Gravity records) which was recorded in Los Angeles.

The music video. This work of visual art was indeed a bold concept which supported the song writing with varying stages of darkness, humour and fun.

For the first time in the history of NZ On Air funded music video an ‘Exquisite Corpse’ style video where none of the directors knew what the other directors would be doing for their one minute section of the song, was shot using five of NZ's finest music video directors with a combined effort of over 150 music videos between them. Chris Graham, Greg Page, Alexander Gander, Charlotte Evans and Petra Ciibilich are the talent behind the visual artistic expression of Hit Me Where It Hurts.

The result is fresh and interesting, respective segments effortlessly melding into one another yet each one showcasing the uniqueness of individual director’s work. Slowly easing into the song, the intro draws you in. Shot in black and white with background sound of faint vinyl crackle in the background. Each segment different in tone, texture, mood and style. I was taken on a journey through the song on a roller-coaster of emotions. Serious, fun, happy, sad it was all catered for.

There appeared to be a vein of dry humour running through video, stemming from a certain segment. It was glorious. I laughed.

The final video was revealed at a group viewing party, where the band and directors all saw the end result for the first time. Keeping with the style of collaboration and communal creativity which has been a theme throughout this project.

This whole package of song and video has been a sensory delight. I truly hope we see more of these glorious joint efforts in the future. A true group effort between the music and visual aspects.

Rating: ( 5 / 5 )
 

About Alae

Alae. It’s a word that means nothing to you at the moment, and that’s a good thing. But that will change.

They’re a fresh, Kiwi duo with a unique sound that needs to be experienced to be understood. alae is what you get when you mix Alex Farrell-Davey and Allister Meffan; two old high school mates who are talented musicians in their own right, but when they come together, it’s something else entirely.

Alae aren’t the status quo, they’re not sugar-coated or created in a lab - they got together because, for them, jamming together just feels right. And you'll feel that in everything you hear.

Visit the muzic.net.nz Profile for Alae

Releases

Lucy's Mixtape
Year: 2020
Type: Album
Henry St
Year: 2018
Type: Album
Alae EP
Year: 2016
Type: EP

Other Reviews By Corinne Rutherford

Eden Iris - Album Review: The Fuchsia & The Grey
07 Apr 2021 // by Corinne Rutherford
LA based New Zealand musical artist Eden Iris has just released her debut album The Fuchsia &The Grey; an evocative eleven track album of beautifully crafted indie-folk songs, which "showcases the evolution of an artist who is highly dedicated to her craft". Eden has been growing her fanbase with a steady release of singles in between major projects, ever since moving to Los Angeles when she was nineteen.
Read More...
wells* - EP Review: Tape 3
24 Mar 2021 // by Corinne Rutherford
Auckland based singer, song writer and producer Wells* (Josh Naley) has just released the latest and final instalment in a three part series of mini EPs. Tape 3 concludes his unique personal project.
Read More...
SHAYNA - Single Review: Alchemy Feat. Rei
26 Feb 2021 // by Corinne Rutherford
Christchurch singer-songwriter SHAYNA has teamed up with Wellingtonian hip-hop artist Rei to create a slick new single Alchemy. Described as "Pop & RnB hooks over a progressive bass line & glittery high-level production", this is a track which flows seamlessly.
Read More...
Grace Duncan - EP Review: Ruminations
25 Feb 2021 // by Corinne Rutherford
Originally from Hawkes Bay and currently residing in Wellington is composer and singer-songwriter Grace Duncan who has just released her eight track EP, Ruminations. Offering delicate layers of sound and graceful vocals, making this a haunting yet serenely beautiful collection of previously released singles.
Read More...
JANG - EP Review: COPS
31 Jan 2021 // by Corinne Rutherford
Auckland based, energetic three piece punk outfit JANG have just released their debut EP COPS. The band’s sound described as "Surf Punk Slam" is summed up in this catchy tumultuous wave of five tracks, which took almost two years to complete.
Read More...
Anthony Coulter - Album Review: Memories
18 Jan 2021 // by Corinne Rutherford
Tauranga based singer, song writer and musician Anthony Coulter has just released his debut album Memories. Twelve tracks resplendent in smooth melodic vocal style and theatrical wonder.
Read More...
Iris Zhang - Single Review: Small Ache
14 Dec 2020 // by Corinne Rutherford
Iris Zhang is a lawyer by qualification, but a musician by heart. She is an incredibly talented young lady, not only academically but also in the musical arts.
Read More...
Jennifer K. Austin - Album Review: Journey
07 Dec 2020 // by Corinne Rutherford
American born Kiwi singer Jennifer K. Austin has recently released her second studio album Journey, following on from the release of the first three singles (Shadow, Misery and Old Gin), this beautiful ten track album is highly influenced by her life story.
Read More...
View All Articles By Corinne Rutherford

NZ Top 10 Singles

  • PEACHES
    Justin Bieber feat. Daniel Caesar And Giveon
  • MONTERO (CALL ME BY YOUR NAME)
    Lil Nas X
  • HEARTBREAK ANNIVERSARY
    Giveon
  • LEAVE THE DOOR OPEN
    Silk Sonic
  • HEAT WAVES
    Glass Animals
  • ASTRONAUT IN THE OCEAN
    Masked Wolf
  • ALL SHE WROTE
    Six60
  • LEVITATING
    Dua Lipa feat. DaBaby
  • DRIVERS LICENSE
    Olivia Rodrigo
  • DEJA VU
    Olivia Rodrigo
View the Full NZ Top 40...
muzic.net.nz Logo
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report a ProblemReport A Problem