23 Oct 2018
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I Am Giant - Single Review: Don't Look Back

08 Feb 2018 // A review by Janise Kumar

New Zealand’s rock darlings, I Am Giant have started their 2018 with a bang – releasing their first new single of the year, Don’t Look Back; before they unleash their hotly-anticipated third full-length album, Life in Captivity - which is due out in March. This will be the first full-length release from the band since 2014’s Science and Survival.

The song demonstrates the solidarity of the trio - who have undergone a few changes in lead vocalists across the past few years. Long-time guitarist Aja Timu affirmed his place as the band’s frontman at the beginning of 2017 and with this single demonstrates his ease and confidence in this role.

It is apparent that the band have set their sights on the same mainstream appeal and success that they have achieved from their previous records. The song is an easy-going track about relationship struggles that harbours a simple and catchy chorus that you’ll have stuck in your head long after the song has ended.

The song begins with the pulse of the guitar underpinned by the swift flicker of drums by Shelton Woolright. Timu brings in the verse gently before the song expands with full-blown instrumentation and harmonies. The chorus elongates the pace with drawn out title lyrics that are sure to be chanted by the crowd when the song is performed live. While there isn’t anything inherently bad about it, you almost wish that the band raised the bar a little and spun out something more invigorated.

What they do well on the track is match the tenderness of the song’s message in the songs production, and utilise moments such as the mellow guitar solo to accentuate some sensitivity.

While this song isn’t ground-breaking, or of a sound that is vastly new from the band, its familiarity is bound to be widely enjoyed by fans. Critically, it’s almost a shame that the talented trio don’t exert their musical prowess more in their song-writing and composition. But why toy with a formula that has worked for them in their career so far?

It will be interesting to see what dimensions Life in Captivity will offer when it is out next month; but going off of this first single it looks like I Am Giant are going to be on heavy radio rotation in 2018.


Review written by Janise Kumar

 

About I Am Giant

With an impressive 70,000+ loyal fans on Facebook and over 1,000 international members of their ‘IAG Army’, I Am Giant have amassed a huge worldwide following with four #1 rock singles and a certified gold album in New Zealand, music videos featuring skate and surfing icons Tony Hawk and Kelly Slater, opening for Slash in Australia, a UK tour with Taking Back Sunday, performances at Big Day Out in Auckland and Sydney, opening for Stone Temple Pilots in Singapore, touring throughout Asia several times, and playing the prestigious Viper Room and Mercury Lounge in the US.

Their debut album The Horrifying Truth, was recorded with acclaimed producer Forrester Savell (Karnivool, Dead Letter Circus, The Butterfly Effect). I Am Giant bound together what they describe as “a collection of stories, thoughts, observations and exploration” into a cohesive and hard-hitting explosion of sound and melody. From the first song Purple Heart to closer After The War, the sharp lyrical themes draw the listener into the band’s growing awareness of mortality and loss of innocence. The Horrifying Truth is pure, unadulterated rock, with its heart on its sleeve and an unquenchable fire in its soul.

October 2012 saw I Am Giant release The Horrifying Truth in the UK and Europe, where their single Purple Heart won support on BBC Radio One as Zane Lowe's ‘Next Hype’ , XFM, Kerrang! Radio and Q Radio as well as hitting the No 1 spot on Polish Radio Eska Rock.

Visit the muzic.net.nz Profile for I Am Giant

Releases

Life In Captivity
Year: 2018
Type: Album
Buy Online @ Mightyape
Science & Survival
Year: 2014
Type: Album
The Horrifying Truth
Year: 2011
Type: Album
Buy Online @ Mightyape
City Limits/Neon Sunrise
Year: 2010
Type: EP

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