19 Dec 2018
UsernamePassword

Remember Me? | Join | Recover
Click here to sign in via social networking

Cheshire Grimm - Video Review: Slave to the Grind

19 Nov 2017 // A review by Alex Moulton
A rather unorthodox request, having already reviewed the EP, but we were asked to review Cheshire Grimm's lyric video for their Slave to the Grind track from their EP Rain or Shine. The video was created by Jesse Wheeler from Cloudfall Media.

At the start of the video, they appear to use a mixture of lit control panels, night-time traffic footage, among other images, digitally unfocused, flipped and reversed to create a visually exciting kaleidoscope of colours. There are clearly distinctive images used for the different song sections, whether the verse, pre-chorus, or chorus, and the imagery used matches the speed of the track, with slower movements in the pre-chorus, and faster footage in the chorus.

The video uses a fun font that is very easy to read, and variable in appearance to prevent it from becoming monotonous. As it is a lyric video and not a karaoke video (some videos will provide the words earlier so you viewer can sing along with the music), the words appear as they are sung in the track and the timing is very well done, with larger centralised font during the choruses. I love the little details such as having the lyrics "let it fall" literally falling across the other lyrics on screen. My only gripe is the unfortunate spelling error in the first line of the track, where "stomarch" is used instead of "stomach".

The colours and pacing of the video matches the energy and funk of the track. This is how a lyric video should be made.


Review written by Alex Moulton
 

About Cheshire Grimm

Genre: Melancholic Wonder / Prog-Alt-Pop-Glitter
What do you see when you think of Cheshire Grimm?

The brainchild of Kat Waswo (vocals/bass) and Lora Thompson (guitar/vocals) has created a dark creature, twisting through the motions of light and dark, threading their bright colours into a warm blanket of melancholy.

Visit the muzic.net.nz Profile for Cheshire Grimm

Releases

Rain Or Shine
Year: 2017
Type: EP
Cheshire Grimm
Year: 2015
Type: EP

Other Reviews By Alex Moulton

Paper Cranes - Album Review: Voices
19 Dec 2018 // by Alex Moulton
Due for release January 18, 2019, Voices is the second full-length album from Indie Folk duo Paper Cranes. While comprised of ten tracks, the album has a short overall runtime of just over 35 minutes.
Read More...
This Pale Fire - Single Review: Float Out
17 Dec 2018 // by Alex Moulton
Float Out is about the process of letting things go, moving forward, learning from your past experiences, growing as a result. As such, the track has an intrinsically emotional weight to it.
Read More...
EP Review: Miller Yule Live
17 Dec 2018 // by Alex Moulton
Miller Yule Live is a good length EP, consisting of seven tracks with a total runtime of over 30 minutes. Performing a setlist that is mostly sourced from his 2016 EP Shoot Me In The Heart (reviewed here), Miller Yule has also added in his single Diamonds (released in November 2017 and reviewed here), a stripped down adaptation of Six60's Don't Give It Up, and a new track to spice it up further.
Read More...
Mako Road - EP Review: Local Safari
10 Dec 2018 // by Alex Moulton
Local Safari is the latest release from Christchurch Indie group Mako Road The four-piece provide a very laid-back and relaxed (albeit short) EP as we enter the prime summer road tripping season.The EP begins with its titular track Local Safari, with some pleasant keys and a generally unhurried pace, controlled by a simple hi hat and snare drum combo.
Read More...
Kerretta - Single Review: Chroma Queens
10 Dec 2018 // by Alex Moulton
Chroma Queens is the first single from upcoming LP release Exiscens (due for release on December 14), which is the first release from Auckland experimental rock act Kerretta for over four years. The band are comprised of bass player William Waters; drummer H.
Read More...
Gig Review: Ghost Who Walks @ Anthology Lounge, Auckland - 30/11/2018
06 Dec 2018 // by Alex Moulton
Cheers and squeals are let out around Auckland’s Anthology Lounge as The Rubics take to the stage. The six-piece group have been working on making a name for themselves as the groove-makers of the Auckland scene, and from the sound of the audience, they know exactly what they are in for.
Read More...
Gig Review: 2Cellos @The Civic, Auckland - 3/12/2018
04 Dec 2018 // by Alex Moulton
People were abuzz as they filed into The Civic to get to their seats. Many eyes were enjoying the venue itself as one of Auckland’s last remaining atmospheric theatres, with its soft-top design that floats above the auditorium, with stars and clouds that recreate the Southern Hemisphere sky-scape.
Read More...
Lisa Crawley - Single/Video Review: Baby It's Fine
30 Nov 2018 // by Alex Moulton
Lisa Crawley’s latest single Baby It’s Fine is a delightfully unhurried and soulful pop track. Starting with a slow strum of the guitar and an almost acoustic vibe to the bass, there is a slow melancholic edge to the song.
Read More...
View All Articles By Alex Moulton

NZ Top 10 Singles

  • THANK U, NEXT
    Ariana Grande
  • SHALLOW
    Lady Gaga And Bradley Cooper
  • SWEET BUT PSYCHO
    Ava Max
  • SHOTGUN
    George Ezra
  • WITHOUT ME
    Halsey
  • SUNFLOWER
    Post Malone And Swae Lee
  • SICKO MODE
    Travis Scott feat. Drake
  • BETTER
    Khalid
  • HAPPIER
    Marshmello And Bastille
  • EASTSIDE
    benny blanco feat. Halsey And Khalid
View the Full NZ Top 40...
muzic.net.nz Logo
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report a ProblemReport A Problem