15 Dec 2018
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Imagine This - Single Review: That Feeling

26 May 2017 // A review by Corinne Rutherford
Auckland Rapper, Songwriter and Producer Imagine This has released his latest single That Feeling from his up coming album The Next Wave. Described as "A perfect blend of Middle Eastern traditional instruments and modern 808-influenced electronica", this is a creative track with an International flavour that flows beautifully (almost trance like), but with rich bass and beats which would be at home on BBC Radio 1 (he has been a regular on their playlist).

I am no stranger to EDM, and Imagine This manages to "effortlessly bridge boundaries between hip-hop, trap, glitch, ghetto funk and house".  I agree he certainly does manage to intertwine many sub-genres of EDM into one intelligent, creative dance track (4.53). 

Don't expect any massive beat drops, it is there, but it is not a banger. I didn't get the vibe this track was about that, more a combination of his heritage with a slick, hypnotic yet upbeat perhaps mainstream (as opposed to underground) experience. A journey through sound and light is a vision I felt when I listened to this.

This is smart rap. No doubt about that.

I can certainly hear why Imagine This has a busy International touring presence, I can understand why he gets air time on the likes of George, and has numerous collaborations with various local and international artists. This gem will continue to make his presence felt on the world stage. 

Prepare yourselves for the next wave.

Peace Love Unity Respect.
 

Other Reviews By Corinne Rutherford

JCK - Single/Video Review: Headbutt A Spike
05 Dec 2018 // by Corinne Rutherford
New Zealand Hip-Hop artist JCK is ending the year with a shocking bang as he releases an animated music video for Headbutt A Spike, this is the third track on his recently released double album Input/Output. No point in beating around the bush or whitewashing the obvious, this is Itchy and Scratchy on acid, it is R18 rated and people will be offended by it “I am not going to lie.
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Apollo SteamTrain - Single Review: Unknown Talent
05 Dec 2018 // by Corinne Rutherford
Tauranga rock band Apollo SteamTrain has released another infectious new single, just in time to see out the end of 2018. Unknown Talent was written by front man Brendan McCarthy and is described as a “sonic Pop Rock ditty” and is the result of a scrambled mass of thoughts needing to get out and be heard.
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Dan Sharp - Single Review: Satellites
05 Dec 2018 // by Corinne Rutherford
Taupo-based songwriter Dan Sharp has just released a stunning new single called Satellites. This track was an absolute pleasure to my auditory senses, a gorgeous soulful song which “reflects on the trials of being away from loved ones in pursuit of a dream”.
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Aro - Album Review: Manu
29 Nov 2018 // by Corinne Rutherford
Aro; the husband and wife team made up of Charles and Emily Looker, will be releasing their debut album titled Manu (bird) in February 2019. This ten-track album is a bilingual Te Reo Maori and English native bird inspired project.
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Cheshire Grimm - Single Review: So Much For The Summer
16 Nov 2018 // by Corinne Rutherford
Cheshire Grimm has been through several incarnations since they started out in the beautiful garden city of Hamilton back in 2012. Kat Waswo (vocals/bass) and Lora Thompson (guitar/vocals) now joined by Craig Gilliver on drums have released their latest grungy, gloom rock track So Much For The Summer.
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Coridian - Single/Video Review: Better Off
23 Oct 2018 // by Corinne Rutherford
Coridian are back again with a “crushing” new single Better Off . The four-piece Auckland based rock group with impressive energy and a powerful sound are continuing their pursuit for radio domination with yet another stunner of a release.
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Geoff Ong - Single/Video Review: Don’t Know You No More
12 Oct 2018 // by Corinne Rutherford
Not long after his successful single Fingerprints was released and received airplay on actual radio stations, comes Auckland based Geoff Ong’s “banger” of a tune Don’t Know You No More, coinciding with a fun, frolicsome somewhat tongue-in-cheek video directed by Lochana Wijesundera, busting moves reminiscent of the “Carlton” (youngins may have to Google that) and cementing his self-proclaimed status of “pop star for dorks”. He has a wicked sense of humour which has given me a few giggles whilst stalking him for research.
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Sky Canvas - Single Review: Fossil
09 Oct 2018 // by Corinne Rutherford
Alternative Soul/hip hop 5 piece band Sky Canvas from Wellington, have released a funky new single Fossil - a rich bluesy beat infused with synth and accompanied by the strong soulful vocals of Katelin Little. Fossil is a jazzy number with a futuristic sound.
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View All Articles By Corinne Rutherford

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