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Rei - Rei Newsletter Interview

20 Jun 2017 // An interview by Shade

If Rei is an example of upcoming Kiwi artists, the future looks bright. From creating music the last 10 years to present his multi genre sound, Rei is on the cutting edge and is influenced by our amazing global music community. Mostly by Hip hop from major US rappers but with dashes of Dancehall, UK Grime, Future Bass and Reggae. Rei answered the following questions for muzic.net.nz:

How did you become involved in music?

My parents are both pretty musical. My dad is a mean guitar player and taught me my first chords. My mum also sung a lot of waiata around me when I was growing up also. When I was 13 I started writing songs with the few chords I knew and recorded an EP for a whānau Christmas present. Soon after, I downloaded some beat making software on my Mum’s computer and I’ve been producing and writing songs ever since!

Which one of your songs are you most proud of, and why?

Right now I’m most proud of Mix, an acoustic track from my new album.

It’s one of my most honest tracks yet, and I still feel kinda vulnerable playing it to people. I like that feeling though, it just means that the track is special to me. I even played guitar on that song. I had to edit it pretty hard to get it fully in time but still, not many rappers play the guitar as well!

Where do you get your inspiration to create music from?

I get my inspiration from heaps of different sources. A lot of inspiration for song concepts comes from conversations with my girlfriend, friends and whānau. I record heaps of ideas for melodies and flows on my phone whenever I think of them. I’ve got a ton of recordings on my phone of my singing into my phone over loud as music in clubs. I also get my girlfriend to write things down for me if we’re driving somewhere and I come up with an idea.

Do you have any advice for aspiring musicians?

Don’t pigeonhole yourself into one area of the music industry. If you need beats, learn how to produce. If you need promotion, learn how to do promotion. If you need videos edited, learn how to edit. That being said, when it comes to audio engineering and mastering, you should know when it’s time to pay for someone else’s expertise rather than rely on your own. Especially when it comes to mastering.

 

About Rei

Chief, Rangatira, Fair-skinned, Rapper… we all have our definitions of ourselves and those that are given to us. Rei's album A Place To Stand is a personal and universal. It's beautifully produced with content that rides the line between reverse colonisation, inspiration, hip-hop, culture and a passion to make a dope album.

If Rei is an example of upcoming Kiwi artists, the future looks bright. From creating music the last 10 years to present his multi genre sound, Rei is definitely on the cutting edge, and is influenced by our global music community. Mostly by the UK House/Garage style, by Hip hop from major US rappers but, his album has the extra elements of Maori language, haka and kiwi slang, making the sum of A Place to Stand a smoothly produced audio experience. It also sounds BIG in a stadium or club setting.

Already releasing a number of tracks from this album, A Place To Stand includes beauties like Mix an electro acoustic ballad (with Rei on guitar), a lot of club bangers such as Deep and a few not-so- cheesy love songs like Basics.

Visit the muzic.net.nz Profile for Rei

Releases

Ariki
Year: 2022
Type: Album
Enjoy The Ride Pt 1
Year: 2021
Type: Album
Hoea
Year: 2020
Type: Album
The Bridge
Year: 2019
Type: Album
Rangatira
Year: 2018
Type: EP
A Place To Stand
Year: 2017
Type: Album

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