23 Mar 2019
UsernamePassword

Remember Me? | Join | Recover
Click here to sign in via social networking
muzic.net.nz 20th Anniversary with Written By Wolves, Skinny Hobos, Dead Favours, Coridian and Rebel Sound Radio. Auckland May 4 2019!

Interview With Saru G

25 May 2015 // An interview by James Castady-Kristament

Who and what is Saru G?

I am a political/conscious rap artist. Using rap and hip-hop to expose the greed and the hate, the lies and corruption, that is rife in our world. Rooting out evil and corrupt corporations, one beat at a time.

When did you start and what inspired you to make music?

I guess the biggest inspiration for me was my best friend Si. I like to think I have always been a socially and morally aware person, but Si introduced me to the shadow-world of how our planet is being run: Secret societies, corrupt governments and evil, power-hungry corporations. We would regularly catch up for a wine and “herbs” and talk politics and conspiracies whist sharing our mutual love for house, drum and bass and hip-hop. It was probably around mid-2010 that I suggested we release our frustrations by making our own music. Si owned a sound studio (Auckland Audio, now Envy Studios) and was forever mucking around with beats in his spare time. I always enjoyed putting words together and had been a hip-hop junkie since my youth so figured rap was the best way to express ourselves so I started writing and Si started on some beats. Our first efforts were pretty bad, but soon we got the hang of it and the result was our first track, Trick With Your Life. Sadly, Si was lost in a car accident in February 2011, so I inherited some of his recording gear and poured my emotions into my music and have never looked back.

How would you describe your music in one sentence?

Public Enemy, Immortal Technique and Ghandi all rolled into one.

What sets you apart from other acts/groups?

The content of my lyrics is what sets me apart from most other acts. I’m not afraid to speak out against injustices or social issues but I still try and offer positive solutions on how to make yourself and the world a better place. I vehemently avoid any music that could be considered mainstream as what I have to say is too important. I have a message that I want people to hear. Even if only one person gets it, I have made a change in the world.

Which one of your songs are you most proud of, and why?

WAR – Not In My Name. This is a collab that I made together with Johnny Black from the USA in support of the “Not In My Name” internet campaign that was created to stop the US invasion of Syria. Not only did I make the beat, but I had my amazing cousin Samantha Batchelor’s amazing voice on what I think is a beautiful hook. The lyrics say exactly what my thoughts on war are and the video – which took over 40 hours – shows scenes of war on one screen, split with images of peace on the other. It was well received all around the world and still gets views. And I like to think that since the US never invaded Syria, I had some part to play in that.

Where do you come from or what part of NZ do you represent?

I’m certainly not your stereotypical rapper that’s for sure. I’m a middle-class white man from Birkenhead, in the North Shore of Auckland. But I am awake and aware and my music comes from the heart.

Do you produce your own beats or do you use any particular beat maker?

Mostly I make my own beats using editing software at home. I have done a short set with a live band in Kaikoura, which was awesome and definitely something I’d love to do again.

However, I’m always on the look out for new beats and have used tracks from MC Iwi, A.Zee and TTB from Romania.

What's your favourite and least favourite thing about Hip-Hop culture?

It sounds funny to say, but the things I like and hate most about hip-hop are its realness and its fakeness. As far as music genres go, there is nothing like rap as a form of true lyrical expression. The formula allows you to pack in way more than any other genre and historically has always been the word of the streets. These days though, hip-hop has been hijacked and subverted by the big media companies to something fake and ugly, where guns, money and bitches are more important than making a positive social statement.

Fortunately these days, the internet has allowed a whole new rebirth of conscious rap where artists can bypass the record labels and still get their message to the world. I like to think I’m part of this revolution.

Tell us about your latest release.

I have just released my latest track, Changes. 2015 has seen a lot of changes in my personal life, but also my personal growth. This song represents these changes and reinforces my thoughts that “You have to be the change that you want to see in the world”. Technically too I am really happy with the flow which is something I have been working on after seeing other rappers in the Auckland scene, but also in the battle-rap scene, where multis and cleaver word-play are the way to get noticed.

With regards to all my releases, I’m not in it for the fame or fortune. I make a track, I uploaded it straight away and make it free for download. Later, when I’ve made a video, I do the same. I don’t currently make albums as I don’t see the need at this stage. I have a message that I want people to hear and the sooner the better.

What advice would you like to give to other aspiring rappers/producers?

Write what’s real. Write from the heart and be true yourself. That’s the main thing.

But I’ve also learnt from others, that it is a grind but that hard work pays off. Don’t be too cocky, but don’t give up. Get as much exposure as you can and practice, practice, practice. Hard work goes a long way.

What can we expect to see from you over the next year?

2015 is my year for change. I’m working hard to boost my exposure and practice my live skills but getting on the mic at open-cyphers or gigs as much as possible.

Musically, I’m really keen to work more with other artists and producers and hopefully some video producers. There is a lot you can do yourself, but so much more can be achieved when you work with others of a like mind.

So this will be a year of preparation and consolidation, the next year I take over the world!

Peace!

Check out the video for War (Not In My Name) by Saru G:

Connect with Saru G on:
Youtube  
Soundcloud 
Facebook

 

Other Interviews By James Castady-Kristament

Interview with Die Gruwel
29 Jan 2018 // by James Castady-Kristament
Die Gruwel are a newly formed Horror/Slasher punk band from Auckland. I’ve been thrashing their first release called Creep In A Jeep so I thought I’d talk to the lads and find out what makes them tick.
Read More...
Interview: Rei
10 Jul 2017 // by James Castady-Kristament
What drives you to keep on going in the music industry? The number one drive for me is the fact that I enjoy making music.
Read More...
Interview with Alpha
09 Mar 2017 // by James Castady-Kristament
Alpha AKA Angus Grace is a Hip-Hop artist I've known from the Auckland Hip-Hop scene for a few years now.  He's the kinda artist that works hard and takes every opportunity to perform and spread that goodness.
Read More...
Interview with Reubz
25 Sep 2015 // by James Castady-Kristament
Who is Reubz as a Hip-Hop artist? I use Hip-Hop as an art of pure expression.
Read More...
Interview with Bobby
16 Jul 2015 // by James Castady-Kristament
Who is Bobby as a Hip-hop artist? As a Hip-Hop artist I am someone with a different outlook on music.
Read More...
Interview with XCeeD
02 Jun 2015 // by James Castady-Kristament
Today on ‘The Rap It Up’ blog I interview Rahul Mukund one of New Zealand’s most notorious battle MC’s. Rahul aka XCeeD is a kind of "super villain", if you will, of the 1 outs battle league.
Read More...
Interview with Ryan HC
25 May 2015 // by James Castady-Kristament
I've been following Ryan Boot aka Ryan HC for a couple of years now and have heard his songs and videos go from strength to strength. So I hit him up for an interview to share him with the world.
Read More...
Interview with Matimus
11 May 2015 // by James Castady-Kristament
  Who and what is Matimus? Who's Matimus?!
Read More...
View All Articles By James Castady-Kristament

NZ Top 10 Singles

  • SUCKER
    Jonas Brothers
  • TALK
    Khalid And Disclosure
  • WOW.
    Post Malone
  • BREAK UP WITH YOUR GIRLFRIEND, I'M BORED
    Ariana Grande
  • 7 RINGS
    Ariana Grande
  • SUNFLOWER
    Post Malone And Swae Lee
  • WISH YOU WERE GAY
    Billie Eilish
  • DANCING WITH A STRANGER
    Sam Smith And Normani
  • SHALLOW
    Lady Gaga And Bradley Cooper
  • THOTIANA
    Blueface feat. Cardi B And YG
View the Full NZ Top 40...
muzic.net.nz Logo
100% New Zealand Music
All content on this website is copyright to muzic.net.nz and other respective rights holders. Redistribution of any material presented here without permission is prohibited.
Report a ProblemReport A Problem