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PNC - PNC Interview

01 Nov 2006 // An interview by Shade
The “rap” game is a very busy genre, with many players coming and going.

What do you think is vital in the ongoing success of any band/artist?

I think the key to longevity is to stay true to your fans and genre, keep making music of the highest standard and always come with something innovative and new.

In your bio, you mention many awesome artists that you listened to growing up, who would be your biggest influences both locally and internationally?

There’s three kinda, groups of artists that have had the biggest influence on how I make music. The early 90’s artists that I listened to as a little kid like Boyz II Men, TLC, Color Me Badd, the new jack swing artists, R. Kelly, that sound is what shaped my basic musical interest. Then in the later 90’s, I became mainly interested in MCing, so I was listening to the greats like Biggie, Pac, Jay-Z, Eminem, Andre from Outkast, Nas. They were the main influence on how I write my music. Then the NZ artists like Kaps, UPR, Dam Native and Che gave me an early sense that kiwis can be good at this, and later on P-Money & Scribe, Nesian Mystic, Dawn Raid and Frontline.

What attracts you to their specific albums/tracks?

The albums and songs that I am most drawn to basically have an x-factor or “it”. There’s a lot of ingredients that go into making music that I think is classic, but the main one is that special something that is hard to put a simple definition on. I guess that’s why its special!!

Who would you like to work with on future projects and productions? Have you anyone from overseas in mind?

There is still a lot of New Zealanders I want to work with. Im looking to do stuff with some people out of the Hip-Hop & R&B realm in the near future. The overseas list is massive man, producer wise it’d be Kanye West, Just Blaze, Timbaland and the Neptunes.

Taking into consideration what you have achieved so far, what is the next step for PNC?

Pushing my debut album Rookie Card to its potential. Im proud of the record, and Im not going to look ahead too far, until I’m satisfied with its success.

Who would you most like to open for live?

Jay-Z. Tyree got me on that one! Haha. Someone like Elton John would be ridiculous.

What is the biggest lesson you have learned from “making it!”, and what would be the best piece of advice that you could give any budding MC’s or rappers?

I don’t feel I’ve “made it” yet. I think you’ve have got to keep pushing yourself and your work until you reach that level of satisfaction, and I’m not there yet. My advice would be to make sure that making music is your true passion, cause you need to be reeeeeeally dedicated. Work ridiculously hard. If you work hard something positive is going to come of it, I guarantee! Don’t be afraid to show people your work. P-Money first contacted me off hearing a demo I’d made with a little $5 computer mic. It sounded terrible but he could hear the raw potential. Ignore the hate, and listen to the criticism. Its hard to differenciate sometimes, but you learn.

What is your favourite track on Rookie Card and why?

It would have to be “Stress Relief”. It was an honour working with Che Fu. Money’s beat is awesome, and my friend Percieve, who’s an up-and-comer , did his thing on it. I think it’s an epic song, talking about how we in New Zealand deal with stress. Che’s chorus and ad libbing took it to a whole other dimension.

Do you think coming from ‘small’ town New Zealand has helped or hindered you in you musical achievements?

I think it helped. Coming from Palmy and Fielding keeps me grounded.

What do you think you'd be doing if being a rapper hadn't worked out?

Before I did music I worked at KFC and Video Ezy. I studied graphic design for a bit, and enjoyed it, but it wasn’t my passion. If I wasn’t rapping, I’d be doing something to do with music.

If you could change one thing about the way things have gone (career wise), what would it be?

I think regretting things is part of life, so I wouldn’t change a thing. I try to interpret mistakes as learning curves, so who’s to say if those mistakes didn’t happen whether I’d be where I am today.

All the best and I look forward to seeing you kick it live

Wicked, thanks!


Nathan @ muzic.net.nz

About PNC

PNC is one of today’s most talked about artists in Aotearoa Hip-Hop. Hailing from Palmerston North, PNC first gained underground notoriety with his unofficial single Day In The Life that topped the bFM charts. He followed that with appearances on various tracks from P-Money’s Magic City album. His refreshing style caught the attention of NZ Music’s elite and earned him a contract with Dirty Records.

He released his debut album Rookie Card in 2006, which was received with overwhelmingly positive reviews. His singles Just Roll and PN Whoa were top 20 chart hits, and Who Betta Than This was an underground smash. In 2007 he won Best Hip-Hop Album at the prestigious Vodafone New Zealand Music Awards.

In 2009 he released his sophomore effort Bazooka Kid, which continued the trend of critical acclaim. It received 4 stars from the notoriously critical NZ Herald and from the Dominion Post, and a 5 star review in Real Groove magazine. His single Tonight was a radio hit and reached Top 40 chart status. In the same year his collaboration with State Of Mind City On Fire become a local and international club anthem. A true songwriter, he has writing credits on various Top 10 singles including two Number 1’s (P-Money’s Stop The Music and Everything).

Visit the muzic.net.nz Profile for PNC


The Luke Vailima EP Vol 1
Year: 2016
Type: EP
The Codes
Year: 2014
Type: Album
Buy Online @ Mightyape
Under The Influence
Year: 2012
Type: Album
Man On Wire
Year: 2011
Type: Album
Buy Online @ Mightyape
Bazooka Kid
Year: 2009
Type: Album
Buy Online @ Mightyape
Rookie Card
Year: 2006
Type: Album

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