Sidney Diamond, the charismatic member of Smashproof along with Tyree and Deach, presents with this album, an intrepid journey into the world of modern-day South Auckland, a world where there are no rules except survival by any means necessary.
“Growing up is rough where I’m from.” Sidney explains, “I’m not saying I’m the only one to go through it because this upbringing happens all around the country, but I plan to be the voice of the struggling people with similar backgrounds to mine.”
The role of spokesperson for an often unheard, overlooked and misunderstood generation is one Sidney takes very seriously, “I’m no wannabe… I’m me…that dude that’s talking about stuff that not many people know or believe happens in New Zealand.”
With an outstanding work ethic and dedication to perfecting his craft, 'The Truth' is the product of Sidney’s visit to New York City in 2006 - the home of Hip-Hop - where he recorded with famed hip-hop producer Cochise (Remy Ma, Beatnuts) and learnt to hone his craft with such perfection, that upon his return to New Zealand, he is quickly becoming revered amongst his local peers by gracing a wide range of local mix CD projects and singles – including both Juse and Tyree’s albums, DJ Sir-Vere’s 'Major Flavours' Australian video/title track 'Turn It Up', and the all-star line up on PNC’s 'Who Better Than…' remix, in which Sidney more than matched the performances of his fellow MCs, and shone as the only artist without a full length release on the shelves.
Spending 3 weeks in New York recording, Sidney is no stranger to the grind and is a prolific writer with a great volume of quality material not yet heard by the general public. He is influenced by a lot of local and international artists, which help him keep the “grind mentality” and the creativity flowing. “It [traveling to, and working in New York] was an exciting experience for me and at first I was uncomfortable with recording in the studio,” Sidney reflects, “but then it was like: ‘F*** it, I’m here because someone believed that I can do this’”.
Make no mistake, with a barrage of life experiences and a lyrical prowess, Sidney Diamond is a force to be reckoned with, and one that will provide perhaps the most relevant social commentary New Zealand music has ever heard and a work ethic unparalleled; Sidney is 'The Truth'.
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